Starting up a podcast? One thing you definitely shouldn’t overlook is your website. We’ve put together a comprehensive guide to help you create a home for your content. We’re going to cover a lot of ground, so get ready for a deep dive into starting a podcast
This comprehensive guide is going to take you step-by-step through the process of starting up your own podcast using WordPress. You’re going to learn all about podcasts work, some of the best equipment for podcasting and all of the plugins that you will need to set up a successful podcast.
Having your own website is one of the absolute best ways that you can promote your new podcast. They can help you attract more listeners, build an audience, stay in touch with your audience and give folks more information about what your website is all about.
It used to be quite a challenge to set up a podcasting website but with the right podcasting theme, you can have an awesome looking website up and running in just a few minutes. Having a dedicated website for your podcast is going to give you a lot of benefits that using existing platforms might not give you
Who is this Podcasting Guide Made For?
I’m aiming this guide toward a few different categories of people.
If you’re an absolute beginner in the world of podcasting and you’re looking to publish your first podcast, this guy is going to give you all the information that you need to get started. It’s also built for existing podcasters who want to move to self hosted WordPress website to gain more control over the presentation of their content. if you’re already using WordPress for your self hosted podcast but you would like to add new features or we brand your website come up this guide is also for you. If you’re not even into podcasting, this guide is going to be a clear-cut and easy-to-follow, step-by-step guide to setting up a website
Step 1: What Type of Web Hosting is Best for a New Podcast?
The absolute first thing that you’re going to need is web hosting. if you are just getting started, it’s not likely that you’re going to have thousands and thousands of visits per day, not right off the bat at least. Starting with a simple, cheap shared hosting plan can give you everything that you need to begin to build that traffic.
All that web hosts are is a place to store all of your files, letting computers from all over the world access what you’ve created. when somebody comes to visit your site and they click on one of your podcasts, your host transmits those files to your visitors browser so that they can see and hear what your created. That’s the absolute basics of hosting and I really don’t think that you need to know a whole lot more about it. What you do need is to set up a decent hosting account. I recommend Bluehost because it is very simple to use and it’s cheap. Everybody loves a decent host that doesn’t cost a lot of money.
Bluehost is really cheap. If you sign up
Of course, if you want to learn more about more advanced hosting plans, you can check out this article: What Type of Web Hosting is Best for Me? Shared? Dedicated? VPS?.
That’s going to give you all the info you need to establish an amazing website using any of the different types of hosting available.
Step 2: Setting up Your Dedicated Podcasting Website Using WordPress
One of the best things about Bluehost, they give you a free domain name with your hosting plan. You’re absolutely going to need that so selecting hosting plan that gives you a free domain, added value. You want to select a name that’s memorable and one that fits with what you are trying to do. This is going to be the primary URL of your website. pick a domain name that is memorable, easy to spell and straight to the point. You’ll want to use a variation of your podcast name, in all likelihood. Or, if you are just podcasting under your own name, select some variation that you like. so, that’s the first step in setting up your podcasting website.
Okay, now that you have your web hosting squared away, and you’ve selected a domain name, you’re going to need to install your website content management system. If you’re here, we’re going to assume that you were going to use WordPress, the very best platform for podcasts, in my humble opinion. This guide is for a self-hosted WordPress installation, this allows you a lot more flexibility than using a WordPress.com setup. It’s an incredible value setting up your own self hosted WordPress website.
Most web hosts will allow you to install your WordPress site with just a few clicks using a very easy, built-in one-click installer. You’re going to access that installer through cPanel, the dashboard that allows you to manage your hosting plan and your website. Look for the WordPress installation option which should be labeled very clearly. It’s a simple step by step process that you’re hosting provider will walking through using their installation wizard. There’s just a few basic details that you’ll need to provide and when you’re finished, you’ll have a fresh installation of WordPress and your login and password credentials that allow you to get onto the back end of your website and make changes to it.
Step 3: Setting Up a Media Hosting Service
This step is optional, but it’s usually a good idea to create a media hosting service. A lot of folks swear by Blubrry, which is pretty highly rated and well worth considering. Considering the fact that podcasts often have really really big files in play, having the service to serve them to your visitors could be a good idea. Of course, when you’re just getting started out, this is a luxury and not a necessity.
So, what does Blubrry do anyway? Well, it’s a podcasting community and directory. Basically, it’s a way to help get your show noticed, for one thing, and it’s another way to host your large files. This can be an issue if you have shared hosting because some plans limit the size of files you’re able to upload. If you’ve got a bunch of hour long audio files, that can add up quick. Video files obviously can be massive, so hosting does become more important if you’ve got a vLog. Blubrry also tracks statistics, offers a variety of ways to promote your blog and build an audience.
Again, this is only talking about hosting your multimedia files, you’ll still need hosting for your website itself.
(Side not, you it’s come to my attention that some people think Blubrry isn’t a good deal because you only get 100Mb of storage for $12 a month. Keep in mind, that’s $12 for 100Mb of uploads *every month*. So if you use the maximum amount, you’ll have 200Mb after 2 months, 300Mb after three…you get the idea.)
Another thing that you can do to help speed up the serving of your files is to sign up for a free service like Cloudflare. Cloudflare acts as a sort of content delivery Network using the Cloudflare locations around the world to help build a cache of files that end up saving a lot of time, basically. There are different locations and based on where your visitors are coming from, the nearest files end up being served to the their web browser. It’s a huge time saver.
Step 4: Build Your Audience and Promote Your Podcast
Okay, so now you’re all set up and ready to create some fantastic content. But how do you build an audience? Well, there are several ways to go about it.
First and most obvious, you’re going to want to submit your podcast to Apple Podcasts (previously iTunes Podcasts). That’s the largest directory of podcasts out there.
Next up, submit it to Google Podcasts too. That one is relatively new, just released in 2018, but since it’s got the power of Google behind it, it’s going to either become massive or completely sputter out in six months. Best to submit it there just in case.
The other place to submit your podcast is Spotify, which is a streaming service with over 140 million users.
In fact, check out this full list of places to submit your podcast. You’ll find a whole bunch of great ideas for building your audience. Honestly, I think the absolute best way is on YouTube. If you have a podcast and you decide to do a sort of mini version of the full broadcast, you can generate subscribers to both YouTube and your podcast itself. Sure, you’re going to want to be on all the big social media networks, but YouTube is the one that’s the best match for podcasters, particularly vLoggers. It’s a great idea to not recycle content between platforms, but if you have to adapt a few things to work on both platforms, I think you’re not going to run into any issues.
What Kind of WordPress Theme is Best for a Podcast?
Now, if you haven’t picked out a WordPress theme, we’ve found quite a few great looking themes for podcasting that might suit your needs. If none of these themes works perfectly, you can check out our full collection of podcasting themes to see some more choices. There are a massive amount of WordPress themes and that means a lot of choices. Of course, narrowing down that selection can be challenging. That’s why we’ve chosen the best to put in our collection.
Here’s a sample of the best podcasting themes around.
Castilo is a stunning and professional WordPress theme for audio podcast. This one gives you the ability to have total control over your website and your feed. For just the price of the theme itself, you can really lower your ongoing costs and make sure that you present your podcasts the way you want to. You won’t have to be at the mercy of a podcasting service. This theme is everything that you need to build an awesome website and then submit it to iTunes or Google play, not to mention any of the other RSS based podcasting directories. This theme is meant to allow you to be the publisher and host of your own show.
Castilo generates the required RSS feed so you don’t have to mess around with any additional plugins or third-party, aftermarket tweaks. Extract episodes from your external RSS feed to, meaning that if you are re-branding and moving to your own hosted site, you just need to paste the feed URL and select your category to import all of them. with Castilo, you’ll be able to add personal touches right away at least theme is optimized for speed.
WPCast is among the most professional and fastest ways for you to create an audio podcasting website with WordPress. This theme integrates with apple podcast, iTunes and Google podcast. It’s also compatible with anchor.fm, Libsyn and Blubrry.
This theme is packed with tools to help make your podcasting career take off. There’s a series manager where you can organize your casts by series, category and author. The featured player allows non stop music with a playlist. The series card allows you to divide your podcasts into chapters for easy navigation. WP Bakery Page builder is included too, that means you can build pages to fit your needs, you won’t have to adapt your needs to fit the theme layout.
This is a purpose-built theme and as such, it has all of the features that any up-and-coming podcast is going to require.
Divi is like a cheat code. It’s so obvious to include this theme in any collection but I always do anyway. For those of you who are looking to start up a podcast website or looking to you add new features to your old podcasting site, Divi is I really awesome choice.
This theme was created by Elegant Themes, they are one of the best theme developers out there and this is their flagship product. It’s a drag-and-drop theme that is user-friendly yet completely powerful. If I’m being honest, it may be a bit too intimidating for some new users but if you stick with it, the results are definitely going to be worth it. Divi is that good.
There are quite a few free packs that you can download the can help to skin your Divi installation to be a podcasting website. There are also premium child themes available that can manage the same task. It’s quite a bit to ask to purchase the entire theme itself and then add on a premium child theme but did he is one of the types of tablets that could be worth it. The code base is so strong and so fast, it’s so flexible and packed with features, it may be worth it to spend a little extra money. Or, you can always migrate to Divi down the road after using a different theme to get your website started. Hey, the world of WordPress is your oyster.
Viseo is one of the first podcasting themes I remember reviewing. It’s ideal for any sort of podcast, video or audio. You can use WooCommerce to lock content behind a paywall, if that’s a way that you want to monetize your site. A lot of people do this and depending on your level of expertise and how valuable your content is, this can be a really great way to make a little bit of money. if you are just getting started out, this might not be an option for you, unless you are a true expert in a very specific niche.
The demo makes it look like it’s really about serial programming, as if everything has to be an entire season of podcasts about one subject. I don’t really think that that’s the case, I think this theme could work great for podcasts about just about anything. That’s the thing with a lot of the themes in any of our collections, they end up being skinned to look like one thing when they possess the flexibility to be used for just about any purpose. I think that’s certainly at play with Viseo.
Finally, there’s the Podcaster theme. This is a clean and flexible theme with room to grow your podcast from seedling to a mighty oak. Podcaster supports native video and audio players as well as oEmbed. You’ll be able to manage small to large operations, whether you’re podcasting or screencasting. The style is versatile, you get light or dark templates as a basic choice, then each can be styled further using the built in admin panel with hundreds of customization options. This theme is fully responsive, it’s retina ready, offers custom parallax scrolling for header images and more. This is a full featured theme I think a lot of folks are going to love.
So, that is going to do it for our brief rundown on how to start a successful podcast using WordPress. I’m going to come back to this post and keep it updated in the future so if this is something that you’re interested in, you should check back often to see if I’ve added any new and interesting concept. I’m going to keep the tips and tricks flowing and this is just the beginning of a big series of tutorials on how to start different types of websites. Well it’s podcasting now, maybe next time it will be photography or how to start a food related website, how to create a site for your coffee shop or what to look for in a portfolio for your creative business. No matter what it is, a WordPress is the best platform for building just about any type of website.