So you’ve got your next business website idea all ready to go or perhaps you already have your business website set up. You have an amazing product or service but there’s one BIG problem – you don’t have enough traffic coming through to your website to sell your product or service and make the business profitable.
Now there are a number of solutions to this problem but they are all pretty costly.
- You could pay for offline advertising such as print media – COSTLY!
- You could pay for online advertising such as Facebook/Google Adwords – COSTLY!
- You could pay for someone to work on the search engine optimization of your website – COSTLY
Luckily, there is one cost effective solution that not only saves you money on all of the above, it delivers instant traffic and actually provides the benefits that all of the above methods provide. The answer to your needs is affiliate marketing.
What is affiliate marketing?
Affiliate marketing is not new. In fact it has been around since almost the dawn of the Internet. However, the ease of setting up affiliate marketing for yourself has never been easier – but what is it?
In a nutshell, affiliate marketing is the process of paying someone else a commission as a reward for them directing traffic to your website. The most attractive form of affiliate marketing from a affiliate marketer’s point of view is one that pays out on converted sales – in other words, you as the business owner would only ever pay out a commission based on what is sold and not just purely based on a lead or on traffic to your website.
Paying a percentage of a sale is a popular method of affiliate marketing and is the most common as it doesn’t benefit those who promote it to try and scam the system by using unscrupulous methods such as sending fake or automated traffic to your website.
So if we use the revenue share method of affiliate marketing it might look something like this. An affiliate of your product might have an agreement with you that they will earn 30% of your sales. They will send a customer through a unique link that is linked to their affiliate account and your website then tracks this customer as coming from the affiliate. The affiliate is then rewarded with commission payments once the sale is confirmed and after a period of time set by you to ensure there are not returns or refunds.
This method works so well because you gain a customer that you probably wouldn’t otherwise of had and the affiliate gains commission by selling a product or service that they don’t have.
The benefits of affiliate marketing
Let’s take a look at our other options that we already highlighted earlier:
Paying for offline advertising such as print media – Now we said that this is costly and it also very difficult to measure the impact of a campaign. It might create brand awareness but how often does that convert to a sale directly? Affiliate marketing can still create brand awareness and can in fact do a better job as it can place your brand across a number of online locations. What’s more, each and every click and sale can be measured.
Paying for online advertising such as Facebook/Google AdWords – Pay per click (PPC) advertising can be an effective advertising tool as can cost per impressions (CPM) but this can be a vacuum for your money if your website is not well optimized for conversion. Digital advertising like this can be effectively tracked and can be used particularly well when using retargeting but it can be tricky to set up and costly if not set up in the right way. Affiliate marketing is a lot less risky.
Paying for search engine optimization of your website – SEO is not cheap if done in the right way. Forget these fly by the night companies that offer SEO for pennies as it will quite simply not be effective and you will just end up spending money for nothing. SEO can be very effective but it will cost you in excess of $1000 per month for a good service and will take time to start to show a positive return on investment. Affiliate marketing can really boost your website’s SEO in a natural way as you will have a number of highly relevant websites linking back to your website through the use of the affiliate links. Affiliate marketing wins again!
AffiliateWP – Affiliate Marketing Made Easy
Until recently, you would need to have hired a very good (and costly) developer to set up your own affiliate marketing campaigns but luckily there is now a very cost effective and easy to manage solution. The AffiliateWP WordPress plugin allows anyone to completely set up and manage their own affiliate marketing website.
Allowing you to increase your website visibility, have higher levels of brand awareness through a heightened web presence, increase traffic to your website and ultimately gain more sales and make more profit – the AffiliateWP plugin is a ‘must have’ resource for anyone serious about using affiliate marketing to boost their sales.
AffiliateWP Plugin Review
There is quite simply nothing else on the market that comes close to offering what AffiliateWP offers unless you are prepared to spend tens of thousands on a top quality developer for your website. The feature list is packed to the rafters and no stone has been left unturned when it comes to offering a fully integrated system that just works – and it looks pretty nice too!
The fact that the AffiliateWP integrates seamlessly in to your WordPress dashboard is it’s first plus point. It looks great and looks like it is part of the furniture. Add to this it’s easy of use and it’s simplicity becomes its brilliance. You have complete control of everything from affiliate user management, real time reporting, registration and complete integration with a number of other platforms to make the user interface a dream to use.
No matter what plugins and systems you use on your wordpress website, the chances are that AffiliateWP will integrate with it easily. The following software packages fully integrate with this system:
- Easy Digital Downloads
- WP e-Commerce
- iThemes Exchange
- Paid Mameberships Pr
- Restrict Content Pro
- Gravity Forms
- Ninja Forms
- WP EasyCart
- Formidable Pro
- Sprout Invoices
- Zippy Course
- Wishlist Member
- Event Espresso
The developers are constantly adding new integrations and it is highly likely that the systems you use will be fully supported by AffiliateWP – with world class support you are never on your own if you do encounter a problem so there really is nothing to fear.
Feature Packed Software Makes It Simple
AffiliateWP is easy enough to use for a beginner and feature packed enough for someone wanting more depth. The biggest concern for most affiliate marketers is that they have worries over the reliability of tracking. AffiliateWP offers completely reliable tracking on servers that employ very aggressive caching and when we tested the tracking it was 100% reliable based on a number of different IP addresses from different locations.
No matter which package you opt for, you will have unlimited affiliate accounts available meaning you can literally have millions of people promoting your product or service from the moment you launch.
The registration of affiliates is another feature that we particularly like with AffiliateWP. It offers an easy affiliate registration option that allows potential affiliates the opportunity to easily register to become an affiliate on the spot. Further to this though is the moderated registration option – this allows registration to be moderated by you so you can have more control over the types of websites that are promoting your product or service. You can also manually create accounts if you prefer to open new registrations with absolute control. If you are purely after numbers and want to make it as easy as possible for your affiliates then you can enable automatic account creation which will allow affiliates to be automatically set up from the moment they register.
Coupons Code Tracking
This is one of our favorite features and really showcases the professionalism of the AffiliateWP plugin. Coupon code tracking allows you to give your affiliates their own coupon codes and the referrals track via the coupon code rather than needing to click through a URL. This is ideal for having people promote your website offline or via webinars as they don’t require the customer to visit your site using the dedicated URL and your affiliates will love this. The only negative of this for your website is that you will lose the juice of the links pointing to your website from the affiliate website so it is worth using coupon tracking alongside URL tracking for your affiliates.
Migration From Other Systems
If you already use a competitor system (and none of them match up to AffiliateWP in our opinion) then it couldn’t be easier. With one-click migration for Affiliates Pro and WP Affiliate if you use either of these systems then you can easily migrate all of your referral data to AffiliateWP.
With the official Pro Add-ons that come packaged with the ultimate and professional license versions of AffiliateWP there really are an almost limitless amount of customizable options you can create.
Gravity and Ninja forms offer real flexibility for your sign up process and will allow you to create truly professional looking onboarding. Stripe and PayPal payouts can be set up to automatically pay affiliates on mass and you can create tiered referral commissions as well as lifetime commissions to really push your affiliates to incentivize.
The options for reporting are excellent in AffiliateWP and there are real time reporting options as well as individual reporting options. You can track your affiliate sales at the touch of a button and you can either export this important data or view it in the easy to use dashboard with some great visualization options such as graphs that are excellent for spotting trends or peak times that can help with conversion optimization and planning of future marketing campaigns.
You can track via your creatives so you can easily spot which banners are converting best and you can easily add new creative and edit them as and when required. This will make it easier than ever for your affiliates to promote your products and the creative tracking will allow you to increase conversion rates and ultimately, your profits.
With a variety of pricing options, AffiliateWP should be accessible no matter what your budget. The flexible pricing options start from just $49 per year which also includes full email support and 15 official free add-ons. If you have a number of websites that you want to install the AffiliateWP plugin on then you can take the professional package which is very reasonably priced at just $199 per year and allows the plugin to be installed on an unlimited number of websites and also includes the 15 official free add-ons PLUS the 11 pro add-ons.
With a 30 day money back guarantee for anyone who is not happy with the product there really is no risk to taking a look. A company that stands by their product with this sort of guarantee shows confidence in what they have created and we have to agree that it is highly unlikely you will look back once you use this.
There are other options available in terms of WordPress plugins when setting up an affiliate website but nothing comes close to AffiliateWP. A truly world class product that is affordable on almost any budget. The high levels of support that come with this feature rich product make it the market leader and the integrations with other software and services make it a no-brainer for even those internet marketers with the highest of standards.
If you are thinking of setting up an affiliate website (and we have already covered the reasons why you should) then there is simply no other option that you need to consider.
So, finally, maybe you need a great looking WordPress theme to help out your affiliate career? Check out some amazing options here.