How To Use a WordPress Website to Market and Promote Your Novel

So you’ve finished your novel.

Congratulations! Now comes the hard part.

Promoting it.

Fortunately, there are plenty of helpful tools available to make promoting and marketing your novel a breeze. Among the most powerful marketing tools will be your website. In this article, we’re going to highlight a few of the ways WordPress can help make it a whole lot easier. WordPress has come a long way since it was originally conceived as a humble blogging platform. There are tons of different tools, plugins, themes and add-ons available to help you market your novel.

Keyword Research

If you’re not careful, your novel will end up on those lists without you having a clue what keywords to include. There are plenty of tools that can help you discover the best keywords to use for your title and description.

To help with this, I like to use Google’s Keyword Planner. The Planner is a good way to get an idea of how popular your title is already (without having to set up a paid SEO campaign or spend a fortune on AdWords).

It also lets you easily see how many people are already searching for your keyword and other key phrases. The Planner is a great tool, but it can be a bit time-consuming to use. For this reason, I recommend looking at free alternatives such as Ahrefs and SpyFu to create keyword research reports.

Choosing The Right Theme

Whether you’re using WordPress to publish your novel on Amazon, self-publish to e-book platforms, or to generate web traffic, it’s crucial to choose the right theme. A theme is the user interface of your WordPress website. Choosing the wrong theme can be disastrous, as it may have a severe impact on your blog.

It is a good idea to use WordPress’ default themes and plugins. These themes work well for beginners, but for more advanced WordPress users, choosing your own themes can help improve your blog and increase engagement. WordPress is a blog-centric platform and therefore, a lot of its users are writing articles and blog posts. They use WordPress to support these blog posts with the right images, plugins, and themes.

We’ve got some great WordPress themes for writers in this collection.

Choosing The Right Plugins

First off, you need to know a few things about WordPress itself.

1) The WordPress plug-in marketplace is gigantic and you should do your research before getting involved. There are many different plugins out there and you should take the time to understand their strengths and weaknesses before committing to any of them. If you don’t understand, you can get screwed!

2) Don’t just use any WordPress plug-in. Read a few reviews of each one so you can compare and pick the one that best suits your needs.

3) Some plugins have limited features while others have unlimited features. Take time to evaluate what’s important to you and go with the features that are unique to you and your novel.


Whether you’re a complete newbie or are an experienced marketer, you can use WordPress to help promote and market your novel. By using a number of different tools and plugins, you can get your novel out there and help promote your writing skills.

So, what are you waiting for! Get out there and make something amazing!

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