WordPress is clearly the best content management system out there. But, it’s not a magic bullet. It’s unfortunate. But it’s true. Just because you set up new website using WordPress and a premium quality theme, that’s no guarantee that you’re going to get the kind of traffic that you think you deserve, or the type of traffic that you need to run a successful business.
In fact, there’s a ton that goes into building a business and it takes time. But, throughout the 10 years that I have been creating content for a variety of WordPress based websites, I’ve found a few secret techniques that are not going to be secret for much longer. I’m going to share with you exactly how to build traffic to your WordPress website the easy way.
So, let’s get started.
My WordPress Theme Review Journey
When I first started this adventure of revealing WordPress theme reviews and building collections to help people select the best WordPress themes that they could find, I thought it was going to be easy.
The first post that I ever created was about e-commerce WordPress themes. I did some research and found that the key word, at least at that time, wasn’t particularly competitive and the top ranking post on the subject had only about 2,000 words.
That seems pretty easy, I thought. All I have to do is write a longer post with more information and more words, and I’ll soon be ranking number one.
I could pretty much taste the traffic already.
Yuck, traffic tastes gross.
My First Blog Post…Aww, So Cute
So, I spent a couple days creating a post that was over 10,000 words long. I found over 100 different WordPress themes that I thought were among the highest quality templates available for e-commerce websites. I carefully review them all and when I was satisfied with what I had written, I checked every word, made sure there were no typos and everything was honestly reviewed and graded for quality, I hit submit.
I knew it would take a couple of days for Google to find my post, but I was almost certain that I was well on the way to building a massive amount of traffic from just that one post.
That wasn’t the case.
Why Didn’t My Traffic Spike?
I wasn’t quite sure what to do, clearly my post was better than the one ranking number one in that category, but it just sat there. I think that it ranked somewhere in the 70s, but despite the fact that every post ahead of it had just a fraction of the number of words, keywords and helpful information that I had created.
But it just didn’t rank.
So, I thought that the key was to build backlinks to that post. I purchased several different backlink packages…guh, I know, I know, it’s a bad move and I don’t do it anymore. I swear, Google!
And my rankings improved slightly, moving up into about page 5 of the Google SERPS. An improvement to be sure, but still not enough to get any traffic.
What was going wrong?
I built the absolute best post, I’ve built good backlinks to it, I’ve shared it on all of the social networks that I have access to and it still won’t get any traffic?
After a few weeks I had a tiny, tiny trickle of traffic, maybe one or two clicks per day.
But, but rankings simply didn’t improve. I was at a loss to figure out exactly why. So, I decided to go back to work and try other theme collections to see if I can make them rank higher. Perhaps eCommerce WordPress themes are just too difficult to rank for? Maybe I did something wrong with that first post?
I really had no idea, so I set about finding out how to drive traffic to my WordPress website.
Step Two. Write Way More Stuff
So, everyday, I would create a new long form WordPress theme review post. Video WordPress themes, flat WordPress themes, parallax WordPress themes, WordPress themes for personal blogs, the list goes on and on. After I had created about 30 of these posts, I began to notice a trend.
Stuff was beginning to rank. I actually had a decent stream of traffic after about a month to two months.
I have been carefully interlinking all of my posts, every time it seemed relevant at least. building these internal links, growing the number of pages that I had on my website and making sure everything was high quality was all I was doing. I didn’t purchase any more back likes and yet traffic kept growing.
After about three months, I had run out of WordPress theme collections to build. I started reviewing plugins, individual themes, talking about other WordPress subjects and my traffic kept growing. I firmly believe that any subject matter can succeed with the exact same strategy.
Blog, blog, blog. But how?
Here’s my general strategy. It works. It’s hard work, but it’s not difficult. It’s just a matter of writing, sticking to it and creating something new every day. I absolutely guarantee that if you do this, your traffic will begin to grow and, eventually, it will grow exponentially.
Corner Stone or Pillar Posts
The first thing I do is to create a long post, this post is going to be all about what I want to rank for. I make sure that the on-page SEO it is on point. The title needs to have the main keyword in it, and you need to make sure but at least a few times in that post, you mentioned the keyword again. This gives Google a pretty good idea of what your post is about. You certainly don’t need to stuff keywords in there anymore, that’s a technique that you have to work in the past, but it doesn’t work anymore. for this particular post, it’s keywords like how to build traffic to a WordPress website, how to increase traffic with WordPress, stuff like that.
my posts have plenty of keywords, but I never overdo anything. That’s a surefire way to get your post crushed by some Google update. You don’t want that.
I also like to add a lot of variation to whatever keyword I am attempting to Target.
I think you get the picture, create really good content that is about something that you’re interested in and something that can drive meaningful traffic to your website to help grow your business.
Now,once you have created several of these pillar posts or cornerstone posts, long content that can rank for quite a number of keywords in your field, you want to build some supporting content to help boost those posts up.
The posts that you create to boost your pillar or cornerstone content can be anything that is similar to the original post, but that doesn’t require nearly as much content creation. This can be similar projects that you worked on, anything that is related.
Use these supporting posts to build internal links to your cornerstone content. This helps to let Google know exactly what is the most important thing on your website. It’s the post that you want to rank that you will link to internally.
Of course, it’s always a good idea to link around to anything that is helpful to the reader.
A quick a brainstorming session and you can come up with dozens of topics that helped to support those cornerstone posts.
Create hundreds of them, create thousands of them. Create as many as you possibly can, as long as the writing is unique, natural and related, link out to your pillar posts.
These supporting posts shouldn’t be spammy. You shouldn’t just keyword stuff them or copy and paste junk from elsewhere on the web. It’s very important to do what Google calls “adding to the conversation”. That’s what these supporting posts should be all about. They may not be as in-depth as your pillar posts or cornerstone posts, but they do add value to your website, because they give value to the reader, and that’s what it’s all about.
The more value you can add, the more Google will fall in love with your website and the more they will decide to rank it in the search engines.
Can This Strategy Work for Anyone?
If you’ve got a business like a local mom-and-pop restaurant, a bookstore, if you’re a plumber or an electrician, if you sell stuff online, if you offer services, the most important thing that you can do is continue blogging about it.
I have a friend who is an interior designer. She asked me for a bit of help on how to ensure that she continues to build traffic to your website to help grow her business. I recommended that she start blogging today and never stop. Short post Malone post, anything that is on topic and interesting, anything that people might want to search for. If you can steadily increase the amount of content on your website, you are going to steadily increase the traffic that you got.
After a while, that traffic starts to build on itself in a really fun way.
Exponential Increases to Traffic is Fun
You’re going to see your traffic exponentially grow after a period of time. For me, that took about six months.
After those six months, each and every post that I would add wood begin to rank almost immediately. Google had sensed that my website was not just some fly-by-night, but that I was here for the long run. I think that any business out there can benefit from this strategy.
So, whatever your business is, blog about it. If you get a client, why not create a tutorial on how to do whatever it is that you did. if you’re a cabinet maker, sharing a little bit of the inside information of how you created a particular project, some of the problems that you ran into, the solutions that you came up with, some of the tools and techniques that you use to get the job done, that type of information can be incredibly valuable. or, perhaps people aren’t even searching for it at all.
Some of your posts are not going to drive much traffic. But, if you find great ways to internally link to other information on your website, it’s going to help boost those posts up. You never know what’s going to go viral and what’s going to get you a ton of attention. But, if you consistently blog and create new content, you’re giving Google every chance to find your site and to find something worthy of ranking.
Check this article out to see more about how long it takes for traffic to increase.
What About Backlinks?
Now, backlinks are certainly important. They are the lifeblood of any website. You’re going to want to get as many backlinks as you can. Fortunately, creating amazing, on topic posts that are helpful and thorough, that’s going to help build backlinks as well as traffic.
you shouldn’t overlook social media either. Websites like YouTube, Facebook, Twitter, they already have massive amounts of people looking for media everyday. Setting up your social media accounts and keeping on top of them is a very important way to help build an audience. But, if there’s nothing for that audience to read or look at, listen to or purchase, they’re not going to keep coming back. Ultimately, creating new content is the only surefire way to build traffic to your website.
Your posts don’t have to be 10,000 words each either, even short posts can help boost your traffic in the long run. Of course, ranking high for any competitive search term is going to be much more difficult with a very short post. However, with the additive nature of internal backlinking, even a short post can give your overall website a real boost in link juice and attention from Google and from potential customers.
Can You Give Me a Dumb Analogy to Make This Clearer?
I think of a website as something like a pot of water. You put it on the stove and nothing happens. The only thing that’s going to make that water boil, the only thing that’s going to get traffic coming to your website, is turning up the heat. In this case, turning up the heat is accomplished by creating new content. I think it’s critically important to create as much content as you possibly can. Studies have shown that if you create multiple posts per day, your traffic is going to grow at a faster clip and then if you only blog once a week.
At some point, there may be a bit of a diminishing return as some of your posts are competing against one another. That is always a good time to go back and edit some of your old posts, freshen them up and make sure the post date is more recent than the original post date. Google certainly fancies recent content. I have discovered that just by changing the post date, I can grow traffic a little bit over a few weeks to a few months. that effect is relatively short-lived though, the only thing that helps build new traffic is creating new content.
So, if you’ve got a business, it really doesn’t matter what type of business it is, you need to be blogging. The more you can create, the more you turn up the heat to your website rankings. If you can block at an unbelievably fast Pace, you can expect to see some traffic increase within the first month or two. For those of you who are blogging at a slower Pace, it may take a few months to really start seeing the difference. Fortunately, it’s relatively simple to create a new post and the more often you can do that, the better.
Of course, the difficulty is in the actually doing it. So, if you’re worried about all the hard work, just think of that the payoff down the road. You’re going to build traffic to your WordPress Business site more rapidly the more you can dedicate time to blogging.
We’d love to hear from you if you have used this technique and how it has worked for you. It really is the only absolute guaranteed method for building traffic. I am going to continue to update this post as I do more research and as my own website traffic increases. I’ll have to do is keep logging and this is another brick in the Wall, hopefully a brick that is worth reading.
You don’t really read bricks.
Anyway, that’s it for now, we will be back shortly with more cool WordPress content and tips and tricks for helping to build your SEO efforts. Turning your website into an SEO powerhouse is what it’s all about. Thanks for reading.