Speed Up Your WordPress Website

Do you notice sluggish WordPress performance? Yes? That just won’t do, we must improve our websites constantly or risk falling behind the competition.

Let’s do it.

On top of that, if your website loads rapidly, could it be any faster? Every millisecond counts. It is possible to evaluate your site’s performance and determine if anything further needs to be done to improve it. But it will be addressed shortly.

I want to emphasize the significance of a speedy website before explaining how you may make your website go quicker.
How important is the website speed?

When it comes to search engine ranking and a pleasant user experience, your website’s load time matters a great lot. It is well known that the search engine Google considers page load time in its calculation of pagerank. Now, we can check Google’s thoughts on website speed and how it may impact your website and the amount of your audience.
This will be Google’s approach to speed.

Google launched an experiment to simulate the sluggishness that may occur with a poor page load speed on a website.

The Google team implemented this method by intentionally slowing down the server response speed. This procedure involves introducing a server-side delay, which means prolonging the period during which results are available to the browser.

It doesn’t matter much to the user if results are delivered slowly or their browser is sluggish in processing them. To put it another way, even if you wouldn’t realize it, the site is really loading slowly, and it has the same impact as if the site was taking a long time to load.

A load speed of 100 milliseconds resulted in a 0.2% reduction in search queries over four to six weeks. If you find these findings insignificant, don’t hesitate to ask why.

In addition, the amount of search queries decreased for those subjects subjected to a 200-millisecond delay, with queries decreased by 0.22% during the first three weeks, and 0.36% during the second three weeks. in the first and second three-week periods, the same outcomes followed a reduction of 0.44% and 0.76% It is very apparent how big of an effect the size of Google online search has on the quantity of searches.

In other words, while many large corporations, like AOL, Microsoft, Bing, and Shopzilla, acknowledge the significance of websites that load fast, Google has also noticed this. The whole article may be seen here.
Website load speed matters. That is why the user experience is so important.

Imagine: how much fun would it be to utilize a sluggish website? If you have ever visited a sluggish website, how many of those times did you revisit the site after you first viewed? Whenever your internet connection goes to sleep, have you cursed your luck? If your website is slow, then it isn’t any fun.

To begin with, how quick is it to create your site? Here are a few helpful tools.
Is your website up to par?

In order to assess current site performance, we must first measure it. Using one of the following is acceptable. PageSpeed Insights is what Google measures website speeds with, so maybe it’s the right choice for you? I actually prefer GT Metrix.

Google Analytics provides the ability to monitor website performance in the ‘Labs’ section of your account. Adding your website to GA is strongly recommended. Other than the above mentioned techniques, most hosting providers will also offer basic page load speed statistics.

Here are many ways you may increase your website’s speed.

Pick Good Hosting

However, you may improve your site’s performance in various ways, but each technique has its limits. The best you can do with site optimization is to just tweak the program. On the other hand, there is nothing better than the highest quality hardware. For websites with little traffic, shared hosting is an option. However, as your site traffic increases, you will need to upgrade your hardware. In instances when there is a significant amount of traffic, Virtual Private Server, Dedicated Hosting, and Managed Hosting are used. When we talk about dedicated hosting, we are talking about sites that get millions of visitors each day. Managed WordPress Hosting is for company owners who lack technical knowledge, whereas VPS is for highly technical users.

As you can see, I suggest SiteGround’s shared hosting package if you are on a limited budget. With an uptime of over 99.9 percent, free domain name registration, daily backup services, and a money-back guarantee, they have a nearly 100 percent uptime.

However, if you’re looking for a managed WordPress hosting solution, I’d highly suggest WPEngine. Excellent customer service and cutting-edge web hosting that provides state-of-the-art websites.

If you are utilizing WPEngine, you do not need to follow the following step, which is caching, in this performance advice. WPEngine caches your site using EverCache. You just have to concentrate on writing content rather than your site’s performance since with a managed WordPress server, you won’t have to worry about site speed.

Use WP Rocket

WP Rocket is a best-selling premium caching plugin that improves your site’s load time by working effectively. In my view, there are a lot of WP caching plugins which I believe may be too complex for someone who is just getting started with WordPress. Additionally, experts and intermediate-level WordPress users will like the many choices. WP Rocket is simple to understand and simple to use.

WP Rocket performs page caching to decrease load times, which aids in site indexing by search engines by reducing the number of page requests, and cache preloading to help with this. Images load only when the page is scrolled to the bottom, not when it first loads. In addition, HTML, JS, and CSS files are compressed with this plugin to reduce the size of the final delivery.

I arrived at one of my findings while I was writing an article on the Top 6 Caching plugins. If you don’t configure the same settings on all of your plugins, then it makes it difficult to compare plugins since their settings are different. Instead, I requested that our readers choose the most user-friendly plugin. Additionally, you should have a look at our article on Top 6 Caching Plugins, which includes free and low cost plugins.

Some things to keep in mind if you don’t utilize WPRocket. This describes the functions that a caching plugin would normally do. Make sure your alternative caching solution is capable of handling all of these features. Most of WPRocket’s capabilities may be replicated by using one or two additional plugins plus a free caching plugin.

The typical function of a free caching plugin is to do the following. It’s pretty simple.

Reduce the HTML, CSS, and JavaScript size.

It is entirely worthless to a server and the IP that is attempting to reach out to your server requesting your site since all of the blank space, comments, new line characters, and anything redundant in your code helps improve your design but is not related to a server.

Use a free caching plugin to remove all this superfluous content and you will have a better-performing site.
Maximize the efficiency of the amount of HTTP requests

You may minimize the amount of queries your website’s servers need to handle. Your website’s files are requested every time someone visits your site. Included in this category are HTML files, CSS and JavaScript files. To perform each individual file upload, a request is issued to your servers.

Sending numerous queries to the server over and again is far from efficient. You can combine JavaScript files, HTML and CSS documents into a single file. As long as you use a free caching plugin, you’ll be OK.
instead of PHP, use static HTML

This alternative technique, often called super caching, bypasses the PHP entirely and serves HTML pages. Super Caching is achieved using mod rewrite, and it’s definitely one of the quickest caching options for your site. For a little difference in page load time, your site may run somewhat quicker if you use PHP to deliver super-cached static files. Super caching may be obtained via HTML served caching or with free caching plugins.

Reduce the size of your code by compressing it. Your website’s files are compressed, which reduces your bandwidth consumption and loads web pages faster because of it. Using free caching plugins like W3TC, you may achieve this purpose.

Fast Browser Cache

JS, CSS, and pictures, which make up static content, may be downloaded and stored on a browser. When a visitor first sees the site, this data is downloaded and cached in the browser. On subsequent visits, it is pulled from the browser cache. This would need a fresh download if this is used again.

Caching is the process of setting your plugin, and because this is something not everyone is already acquainted with, it may be intimidating to readers. To discover the appropriate free caching plugin, go to our Top 6 Caching Plugins page.

It is unlikely that a free caching plugin will assist with lazy loading. In order to compensate for free caching plugins’ limitations, you will either need to use a premium caching plugin or use additional plugins to correct their weaknesses. So if you plan to utilize a free caching plugin, be sure to choose a plugin like the one that follows, which has slow load features.
Lazy load should be used for displaying text, videos, and images.

By lazy-loading pictures, we make sure that the image loads as the visitor begins to scroll down. The load time of the site is considerably reduced due to the removal of pictures since they are rather data heavy.

Many paid cache plugins have a slow load function, however it is not a free feature. You may utilize Unveil Lazy Load or BJ Lazy Load if you aren’t utilizing a premium caching provider, such as Akamai.

Lazy Load For Videos may let you activate the same functionality for videos. As a convenience, you may use Lazy Load XT for managing lazy loading for all your videos, pictures, and iframes.

Choose a Fast Framework

Frameworks provide the groundwork for the look and presentation of your site’s content. It is crucial to have a well-established framework if the site’s performance is to be excellent. The theme, which helps to create and customize the overall look of your site, also adds to the amount of time it takes for your site to load. It is possible to get an eye-catching multimedia-rich theme with a hefty foundation, but such a site would certainly be slow.

For site speed, the Headway Themes, StudioPress and iThemes themes are all about having a solid and efficient foundation. And based on this structure, they design vibrant color-themed themes that target various site kinds and niches. The abovementioned theme houses’ WP frameworks are largely responsible for their success. All of the aforementioned theme houses’ frameworks are excellent recommendations.

In addition to the many frameworks that you may discover in our round-up of the 16 finest frameworks for WordPress, take a look at our more comprehensive list of frameworks. In the future, we will evaluate frameworks and hosting choices to give a better idea of performance.

Use a Content Delivery Network

Content Delivery Networks, or CDNs, are used to provide static files to visitors from a nearby server location. This effectively speeds up a webpage, making it appear much quicker than usual. With a CDN, your site visitor will use the cache rather than send the request to your server. Fetching the cache rather than making a web request is significantly quicker.

In the age of heavy internet traffic, most high-traffic websites use a CDN for their static content. Content delivery networks like MaxCDN use solid state drives, situated strategically across the world, to provide global content to websites with a diverse demographic reach. You can see this in the following diagram.

A CDN’s servers are built specifically to provide static material the fastest. For this reason, they are also connected to prominent telecommunications providers to make sure that your site’s loading speed isn’t impacted by any unexpected downtime or delay with the telecommunications provider.

Using a CDN can decrease your server’s bandwidth consumption and improve load time performance.

Compress Your Images

Pictures are bigger than words when it comes to file size. You give them more space on your WordPress content folder than you are permitted. Reducing the size of your pictures can help your load time be quicker. The picture quality can be preserved even if the image size is reduced.

You may greatly decrease the size of images with lossless compression, as offered by EWWW Image Optimizer. Compress JPEG & PNG Images may also be used. With compression shrinking picture sizes by 40-60% for JPEG files and 50-80% for PNG files, there is no perceptible loss in quality.

Optimize Your Database

Do keep your database running optimally, use a WordPress database optimization plugin. WP-Sweep is a very advanced and robust plugin, with various capabilities in helping you with the WP-Spring Cleaning process.

WP Sweep eliminates unnecessary revisions, comments (spam and unapproved), metadata of any kind (users, comments, and posts) as well as any kind of orphaned and duplicated keywords. WP Sweep offers a clear advantage over other database optimization plugins, such as WP-DB Manager and WP Optimize. WP Sweep deletes WordPress data, and thus there is no orphaned data. In contrast, the other two plugins execute MYSQL queries, which leaves data orphaned.

How many tables in your database will your database optimization plugin get rid of? Lots. It works, believe me.

Spam, Undeletable, and Deleted Comments — A comment database grows like a glacier if you let spam and ‘undeletable’ comments collect. Preventing this from occurring is best done with regular database optimization.

Unwanted duplicated material is a liability on your web servers; you don’t need to shoulder that load. If orphaned data uses up rows of your database, it adds nothing to your site, and is thus referred to be “orphaned”. Redundant data and duplicate material do not serve any use, get rid of both of them.

Additional post revisions – Additional post revisions may increase a post’s weight, which can significantly affect a site’s ranking.

You should remove unneeded words, pictures, themes, plugins, repair broken links, and maintain your site’s database in pristine condition if you opt to clean up your WordPress. The speed of your site is heavily dependent on the quality of your database. While optimizing the database is enough for the time being, you may wish to perform one or two additional things.

I could talk about cleaning your WordPress database in more detail, but it is a huge task all on its own, and I don’t really have much further to contribute to this topic.

Look for Slow Plugins

It doesn’t matter if a plugin is written in Python, Java, or Visual Basic, since all plugins in the end are just bits of code that help execute tasks. They may become too burdensome and unproductive from time to time.

In order to determine the anchors of your site, what would you do? Intervene and prevent the project from starting?
an invaluable tool for the development of plugins


This plugin will find out which of your plugins are using a disproportionately large amount of your site’s load time. And you will be able to determine which plugins are impeding your site’s performance after seeing the plugin’s report. If a plugin significantly impacts the speed of your site, try using other plugins.

After reading this article, you should know which plugins impact your site’s speed, which means you should remove any unnecessary plugins from all pages and posts where their usage is optional. On a post-by-post basis, you can. Thus, in cases when you can’t accomplish anything without using a plugin, only utilize it on pages and articles on your site where you really need it.

Plugins may be found at the following link:

Eliminate Hotlinks

One way that individuals utilize the material that is hosted on your site’s servers is to host a website that they have created on a different server. Basically, they’re using your servers along with your website’s content. Because of this, your server overloads, and you lose out on any benefits that may come from it.

In order to prevent someone from misusing your server resources, how would you handle this?

To prevent your site’s content from being hotlinked. It is very necessary that you tweak your site’s code and, for certain, it cannot be avoided. The following code snippet may be inserted into your server using this tool from htaccesstools.com. Your host is usually more than eager to assist you with this.

In addition, you can be sure that server resources are not being used to host copyrighted material for any other website. Animated GIFs and MP3s, for example, tend to be heavier on data than picture files, thus deactivating hotlinking has no impact on your site’s load speed.

Disable Trackbacks

Trackbacks and pingbacks let you keep track of where your article has been linked to elsewhere on the internet. Tracks and pingbacks are manual, which means you manually handle the tracking, while pingbacks are automated, so they’re handled automatically in comment moderation. The overwhelming majority of trackbacks and pingbacks are garbage. To begin with, there’s always too much of a good thing, but in the case of web page load time, it also may impact the site performance.

Go to Settings > Discussions, and uncheck the Pingbacks and Trackbacks option under Default Article Settings.

Alternatively, we may utilize a plugin that’s specifically tailored to handling spam. And there will be no more spam in any form from here on out.

Organize JS Files

To start out, CSS references should be at the top of the document. In order for web pages to seem professional, browsers will wait to load CSS (or Cascading Style Sheets) before loading web content. As such, CSS is used to ensure that this doesn’t happen again. If you do not implement progressive loading, your site will not load progressively. The CSS on that section of your site will be stripped away. Thus, if your CSS is towards the end of your code, the browser needs to redraw all of your website components each time the page is loaded. Even though CSS should be part of the header, this will wind up taking longer than if you had applied CSS to the header in the first place.

JavaScript was moved to the last since it interferes with simultaneous browser loading. Since only this loads, there must be something unique about it. Also, when there is a script file above the content, it prevents progressive loading. All material must gradually load since the scripts should be placed at the end.

It’s important to remember that free caching plugins don’t truly achieve this. For even better performance, you may utilize Autoptimize along with a free caching plugin. However, often problems arise, and this method isn’t recommended for someone who is unable to solve the possible problem. WPRocket can prevent issues for you if you believe you wouldn’t be able to manage it.

Finishing Up

Those are some of the things you can do to improve your website’s load time, helping your SEO efforts and providing a better overall user experience.

How’d we do?

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